The Road to Autosan

When working on the mytaxi brand launch we needed to give the brand a distinct look and feel, which also needed to speak to the brand’s new purpose, ‘move freely’. To establish the brand and give it personality we launched with high-impact copy led executions. This placed a huge importance on creating a look that was distinct from where we’d…

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Listening for a squawk

A guy I know once said the only way you’ll know an idea is right is by feeling it’s right. You have to feel it in your gut. Sure, there’s stuff you have to factor in (like the brief) but that should give way to the voice, the part where you sit and listen and wait for something to get…

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11 APMC Nominations

Nominations for this year’s APMC awards are up and we are delighted to announce that we have 11 this year. We couldn’t have done it without our brave clients. Thank you Orchard Thieves, Heineken, Desperados, Dairygold, Johnson & Johnson and Samsung. We’re all looking forward to the big night in the Marker Hotel on April 7th. For more details on the awards…

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The Move from Client to Agency

Shortly before Christmas 2016, I joined the team at Guns or Knives. Beforehand I was on what’s commonly referred to within the agency as “the client side”. I joined the agency wanting to be part of a team that brings creative ideas to clients and in turn their consumers. I was expecting a fast-paced environment and so far, I haven’t…

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Bulletin Board Abroad

From fashion to street art, inspiration can come to you from anywhere. Whether it’s on your daily stroll or browsing the net, you never know where and when you’ll come across something that will spark inspiration for that next big campaign. Every Friday morning at Guns or Knives we catch up as a gang to chat and share anything that…

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Putting Diversity in your Creative Armoury

More and more people working in agencies come from a wide set of backgrounds and experiences other than advertising. And, while it might sound a bit counter intuitive, this lack of advertising experience is actually a good thing – in fact it’s a must-have in any self-respecting agency today. There’s no doubt that the significance placed on growing and maintaining…

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Guns and Spammo

We’re hijacking the ICAD Instagram feed this week and hitting their followers with some #GunsandSpammo. Introducing our team via the internet’s truest form — spam advertising. Follow us over at @creative_icad to see what happened when one of our Art Directors reimagined himself as Disney Princesses.

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Biting the Virtual Bullet

Little Black Book picked the brains of some of the industry’s best and brightest about what 2017 has in store for virtual reality, including our very own Bronagh O’Donovan. Here’s what she (and they) had to say… — 2016 saw virtual reality enter a phase of hyper evolution. The boundaries of technology and creativity were constantly pushed with each new…

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Creativity Through Uncertainty

Our MD Zara Flynn was asked by the Business Post what she thought the big trends for 2017 would be. Here’s what she said… — 2017 doesn’t need a set of new trends As Neil Armstrong put it, “we expect too much change in a year”. Current trends will continue to develop throughout 2017 but the likes of human experiences,…

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