Channelling “Shoshin”

I recently had the pleasure of attending the home-grown Guns or Knives “You are dumber than you think” workshop which took place at this years’ Cannes Lions. I learned about “Shoshin”, the Japanese art of employing “a beginner’s mind” rather than being beset with “expert mindset”. Despite the oxymoronic-sounding nature of “disadvantageous expertise”, the proof is in the pudding with…

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Strong Roots Cookbook

Strong Roots are an Irish food company specialising in fresh and tasty food straight from the freezer. Their belief is that food is an adventure that lasts a lifetime. It’s no secret that food plays an important role in our lives, it’s how we sustain life, how we show love. Food can take you on a journey to far flung…

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Dumber Than You Think — Our Workshop at Cannes

The sun has set, the rosé finished and the motivation pumping through our veins. Cannes 2017 was quite a show and we like to think we added a little theatre when we hosted our Dumber Than You Think workshop. When we caught sight of people taking pictures next to our racy-lined posters, we got a little giddy. The thought of…

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The Road to Autosan

When working on the mytaxi brand launch we needed to give the brand a distinct look and feel, which also needed to speak to the brand’s new purpose, ‘move freely’. To establish the brand and give it personality we launched with high-impact copy led executions. This placed a huge importance on creating a look that was distinct from where we’d…

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Listening for a squawk

A guy I know once said the only way you’ll know an idea is right is by feeling it’s right. You have to feel it in your gut. Sure, there’s stuff you have to factor in (like the brief) but that should give way to the voice, the part where you sit and listen and wait for something to get…

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11 APMC Nominations

Nominations for this year’s APMC awards are up and we are delighted to announce that we have 11 this year. We couldn’t have done it without our brave clients. Thank you Orchard Thieves, Heineken, Desperados, Dairygold, Johnson & Johnson and Samsung. We’re all looking forward to the big night in the Marker Hotel on April 7th. For more details on the awards…

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The Move from Client to Agency

Shortly before Christmas 2016, I joined the team at Guns or Knives. Beforehand I was on what’s commonly referred to within the agency as “the client side”. I joined the agency wanting to be part of a team that brings creative ideas to clients and in turn their consumers. I was expecting a fast-paced environment and so far, I haven’t…

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Bulletin Board Abroad

From fashion to street art, inspiration can come to you from anywhere. Whether it’s on your daily stroll or browsing the net, you never know where and when you’ll come across something that will spark inspiration for that next big campaign. Every Friday morning at Guns or Knives we catch up as a gang to chat and share anything that…

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Putting Diversity in your Creative Armoury

More and more people working in agencies come from a wide set of backgrounds and experiences other than advertising. And, while it might sound a bit counter intuitive, this lack of advertising experience is actually a good thing – in fact it’s a must-have in any self-respecting agency today. There’s no doubt that the significance placed on growing and maintaining…

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