Hailo — 3rd Birthday

Mission

Celebrate 3 years of Hailo in Ireland and reward their closest allies.

Weapon

Hailo gave passengers a ride with the 3 Year Old Taxi Driver and rewarded their loyal customers with the mileage calculator.

Impact

The 3 Year Old Taxi Driver went on a global victory lap, picking up over 2 million views, and 30,000 customers entered the Longest Mile competition.